#1. It is less expensive
Cutting down costs is always a prudent business decision. Some traditional advertising methods are very expensive compared to classifieds advertising.
There are actually free classifieds that allow you to post ads for free with the option of upgrading to a paid plan later like Loso Classifieds
Even with the paid sites, the charges are very reasonable and flexible, with no rigorous payments.
#2. Wider audience
Posting classified ads online gives you an opportunity to reach a wider audience. Your ads are viewed globally. You can overcome distance barriers and reach people at all the corners of the world.
This enhances your outreach and you can even start an export business without having sales agents in other countries.
#3. Easy to measure results
The online advertising medium is quite different from the traditional one in the fact that with the online medium, it is easy to determine the results of the campaign. You can know how many people viewed your ad and see how many of those actually made enquiries or purchases.
Using advanced tracking systems, you can analyze what pages are visited by most customers and what kind of information they are looking for.
#4. Ability to target the audience better
It is easy to target your audience properly and ensure that your ads are seen by the people who really matter. For instance, if you are looking for a new market, you can post ads that are geo-targeted to reach people of new geographical locations.
You can post classified ads online wherever you are at any time of the day. This convenience is very admirable because you can keep your business moving at any time of the day. You don’t have to wait for anything. Time waits for no man.
You can personalize your ads in a way that your audience will be more interested in your products. You can actually post ads depending on the audience’s past purchasing history and preferences.
Additionally, you can make targeted offers depending on the customer purchasing behaviors.
#7. Ability to build relationships
Posting classified ads online also creates an opportunity for you to build long term relationships that will steer your business into great heights of achievement.
Once you get enquiries following your ads, you can send a follow up email and initiate communication with the customer. This communication may grow into a long-term relationship to the benefit of both parties.
#8. Ease of updating content
One of the major benefits of ad posting is the ability to update content regularly. Once you post an ad on newspaper classifieds, you don’t have the opportunity to alter your content.
However, you can modify online ads whenever there is need to update the information.
#9. Easy lead generation
Generating leads is a major concern of businesses online. To this end, online Classified Websites provide an opportunity to generate traffic easily.
This is so because for instance, once a person clicks on your ad on an online classifieds ad, they are directed to the corresponding landing page. They hasten the process of lead conversion which in turn boosts the sales volumes and Return on Investment.
#10. No Limitations on the Content
The ability to use as much content as you wish is one of the great advantages of classifieds online. Classified ads on newspapers are offered in limited content amounts due to space issues.
#11. Ability to interact
Online classified websites also give advertisers a rare opportunity to interact with the people who are making enquiries about your ads. By doing so, they allow advertisers to connect with their prospective clients at a more personal level.
This develops trust which further creates a good opportunity for doing business.